Palphot, Herzliya - Israel’s leading postcard printer, based in Herzlia, is known by the company name “Palphot,” which is a shortened title of the fully named “Palestine Photo Rotation Company.” Palphot was founded in 1934 by Yehuda and Tova Dorfzaun and remains family-owned and managed today. In 1985 Palphot controlled, about 90 percent of the postcard market in Israel. Many photographers who operated at the time were employees at the postcard company Palphot, a company whose productions represented both the open Eretz-Israeli landscape and the development of urban landscapes.