Bruno Hentschel - was born in Salzburg, Austria. In 1890 he founded the art publication Kunst-Verlag Bruno Hentschel in both Leipzig und Jerusalem. He photographed the stopping points along the tourist routes linking Europe and the Holy Land between 1894 and 1910. His photos show the country at the turn of the century. His photography was influenced by the waves of Jewish immigration and industrialization and also by the weakening of the Ottoman Empire on the eve of the First World War. Bruno Hentshel’s photos clearly show that there are fewer differences among the people living in the Holy land at that time than is imagined today. Hentschel, though, shrewdly exploited his photographs for commercial purposes, as they were used as a basis for book illustrations and postcards, huge numbers of which were sold to tourists, pilgrims, and collectors. What was new and unusual about this was the fact that these picture postcards were not only sold at the place that they depicted, but were reproduced in Germany and sold there, too. These postcards allowed persons planning the route of a journey to gain an impression in advance of the places and sites they intended to visit, while also being taken along by travelers for reference.